American Apparel takes to EBay to Hawk Vintage Pieces
It’s true!
American Apparel - California Select, Vintage and More
These vintage and one of a kind pieces can only be purchased at select retail locations, or via their EBay store.
What an interesting way to address possible stock and one-of-a-kind item issues! As well, using the EBay storefront model allows for a PayPal-based e-commerce experience; for a demographic where credit cards may not have yet made a home in their wallets, this is a great way to demolish a barrier between retailer and customer.
1 year ago