Top Level Domains Expanding
Via One Degree (http://www.onedegree.ca/2008/06/yournamehere-ch.html).
“ICANN, the international body that regulates domain naming, announced their unanimous vote to open up restrictions on top level domains (TLDs). Starting in Q2 2009, it will be possible to apply to have just about anything as a TLD.
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- Brand names can be used as extensions. Think of .coke .nike .ebay
- You can more narrowly target geography. Imagine .london .nyc .hongkong
- Be more specific with what you offer. Appearing soon .sport .news .sex
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Although cnet and others are reporting that the applications for new TLDs will cost $50,000 to $100,000, ICANN has said it will be “in the low six figure dollar amounts,” according to Dr Paul Twomey, President and CEO of the non-profit organization.”
What does this mean for our clients? Just how many websites will a company have to claim, if not develop? Where will their clients look to in order to complete their goals online?
Can, meet worms.
1 year ago