RevolveClothing.com And Images on their Shelf Pages
Revolve uses shelf pages as resourceful and powerful work horses; like a lot of retail sites, they provide filters for sizing and colour, and sorts for price, category, popularity and newest item added.
A really interesting point of difference, however, is they way they’re elevating the multiple product shot image collection from the product page to the shelf. Though the controls for viewing multiple images may be a little hard to initially locate, once you find and start using them, they’re a brilliant, brilliant tool for comparison shopping and finding out information before commiting to a click to the product page.
Here, let me show you.
The shelf page’s default presentation is the product’s front view. But see that pulldown defaulted to “front”, sandwiched beside the choice for how many products to see on a page and that page count?
If you select that with that pulldown, you’ll see options for “back” and “detail”, like so.
Additionally, if you hover over a product, an enlarged image appears onscreen, as do control arrows on the shelf page image. When you click on the arrows, you’re given a little slide show of all of the image assets for the product, including the three available through the image angle pulldown.
To go down this route, a lot of planning between sometimes disparate groups is needed - think about the investment in ensuring that each product has the same three angle shots, as well as the additional images that appear in the enlarged roll-state view.
So, what do you think? Is it worth the investment? That’s a question best answered by thinking about your customers: What do they need? What do they want? What do they expect? What can you give them that will really delight them as they spend time on your site?
1 year ago